About us


We have a new name and look

Please visit our new website www.byblostrading.co.za


Welcome to Coffee Initiative and thank you for visiting our site.

The fact that you’re here, reading this, means you feel the same way about good coffee as we do – strongly!

Please take the time to read more about our business, services and products.

What we do

The whole concept behind Coffee Initiative is owner and founder, Mikhael Bou Rjeily’s sheer passion for coffee and his dream of getting more and more people to experience coffee on a whole different level. Coffee Initiative focuses on a wide and diverse market – from the inquisitive individual to coffee shops, restaurants, bigger chain stores and, of course, the hospitality sector. Our list of satisfied customers includes SWEAT 1000, BUC Fitness Club, Spar, Hard Pressed Cafe, Craft  House, Escape, The Clarendon boutique hotel, Langaro,  South African Butler Academy, Babylonstoren, Jozi Blue, Van Lovren, , and many more. Click here to see our portfolio.

We strongly believe that this endeavour could, in the near future, become one of the best and biggest independent barista training schools in Africa, creating more job opportunities throughout South Africa as we grow and expand along the way.


3 thoughts on “About us”

  1. SABA - South African Butler Academy said:

    Well done! 😉

  2. If you love coffee, do this course. Mikhael knows more about good coffee than any one I’ve ever met. Best thing I’ve done all year. Aubrey

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